May 30 agenda

Plenary sessions speech

09.00 - 11.00 | SILVER HALL

Reshaping retail: next digital trends

A reflection on the most interesting digital, sociological and economic developments to mark the most significant digital trends that will hit the mid-term retail scenario.

Moderator: Marc Sonderman Editor-in-Chief e CEO, Fashion Magazine ed eBusiness Magazine

Competenze, crescita, coesione

Tito Boeri Professore ordinario, Università Bocconi

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L’innovazione vista da BANCOMAT S.p.a.

Alessandro Zollo Amministratore delegato, Bancomat S.p.a.

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A glimpse of retail digital transformation in china

Kevin Peng, Secretary-General China Chain Store & Franchise Association (CCFA)

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Check in now for a new retail with Aliexpress

Martin Wang Italy Business Development Director, AliExpress

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Il brand protection nell'era delle fake-news e dei Bot

Alex Orlowski CEO WaterOnMars

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OTHER SESSIONS

Theme

BIG DATA & AI
EXPORT
LEGAL & FISCAL
LOGISTICS
MARKETING
OMNICHANNEL & DIGITAL RETAIL
PAYMENT
TECHNOLOGY & PLATFORM

Reset

Netcomm Academy

Netcomm Academy

11:30 - 12:00

L’e-Commerce e il Digital Marketing per il B2B

Speakers

Participants:

Bagliani Mario Netcomm Services

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Workshop

Blue Hall 1

11:30 - 12:00

Digital Retail network program

By: Reply

Speakers

Participants:

Geria Teresa Rita Like Reply

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Workshop

Blue Hall 2

11:30 - 12:00

Prenatal: Data-driven marketing strategy

By: Reply

Speakers

Participants:

Massara Marco Prenatal
,
Miraglia Michele Data Reply

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Workshop

Yellow Hall 1

11:30 - 12:00

Nuove opportunità per le PMI: l’e-commerce di Postepay

By: Poste Italiane

Speakers

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Participants:

Mastrangelo Flavio PostePay SpA

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Workshop

Yellow Hall 2

11:30 - 12:00

User journeys: FATTI non PAROLE. Come analizzare i processi di acquisto e usare i dati per creare dei journey omnicanale efficaci

By: Contactlab

Speakers

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Participants:

Longo Andrea Contactlab

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Workshop

Yellow Hall 3

11:30 - 12:00

PagoBANCOMAT® c-less: arriva il one tap

By: BANCOMAT S.p.A.

Speakers

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Participants:

Occhipinti Oscar BANCOMAT S.p.A.

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Netcomm Innovation Roundtable

Red Hall 1

11:30 - 12:40

Digital retail revolution: a new role and a new structure of stores

Speakers

Moderator: Liscia Roberto Netcomm

Participants:

Barchetti Alessandro Unes
,
Gagliardi Monica OVS Spa
,
Maglioni Fabio Splio
,
Morgandi Diego Kiko
,
Zambelli Hosmer Federico Paypal

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Workshop

Red Hall 2

11:30 - 12:00

Google Cloud retail best practice: FiloBlu

By: Google

Speakers

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Participants:

Allodi Aldobrandino Filoblu
,
Barbella Fulvio Filoblu
,
Marchetti Gianluigi Google Cloud

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Workshop

Green Hall 1

11:30 - 12:00

The Ten Golden Rules of an E-commerce Hosting

By: Host

Speakers

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Participants:

Mangione Marco Host S.p.A.

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Workshop

Green Hall 2

11:30 - 12:00

Amazon Chronicles: Alessi and Xingu

By: Xingu

Speakers

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Participants:

Pacetti Alessandro ALESSI S.p.a
,
Stuani Mattia XINGU

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workshop netcomm china

China Theatre

11:30 - 12:00

China boom: how to know, understand and win in the biggest market of the world.

Speakers

Participants:

Finzi Giulio NETCOMM SERVICES

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Netcomm Academy

Netcomm Academy

12:00 - 12:30

Comparatori di prezzi e profili regolamentari per i mercati digitali

Speakers

Participants:

Elia Silvia Netcomm

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Workshop

Blue Hall 1

12:10 - 12:40

Behavioural Marketing: how it can help you increase your online conversions?

By: SaleCycle

Speakers

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Participants:

Campisi Davide SaleCycle
,
Scandali Silvia SaleCycle

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Workshop

Blue Hall 2

12:10 - 12:40

Collect, Analyze and Activate: your Data-Driven Strategy with Mapp Cloud

By: Mapp

Speakers

Participants:

Alberti Maurizio Mapp

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Workshop

Yellow Hall 1

12:10 - 12:40

China: from social to marketplaces, all the digital trends of 2019 you need to know

By: TRIBOO

Speakers

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Participants:

Vitali Emanuele Triboo
,
Yang Giulia Triboo

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Workshop

Yellow Hall 2

12:10 - 12:40

The science of Product Experience

By: Akeneo

Speakers

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Participants:

Riva Alessandro Akeneo

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Workshop

Yellow Hall 3

12:10 - 12:40

Best Practices for B2B Digital Commerce Success

By: Liferay

Speakers

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Participants:

Diazzi Andrea Liferay

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Workshop

Red Hall 2

12:10 - 12:40

Waze, the Future of Consumer Mobility in Retail

By: Google

Speakers

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Participants:

Mancini Dario Waze

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Workshop

Green Hall 1

12:10 - 12:40

Cloud oriented disaster recovery strategies for the growing e-commerce stores

By: Seeweb

Speakers

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Participants:

Cristofanilli Marco Seeweb srl

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Workshop

Green Hall 2

12:10 - 12:40

New challenges for online sales: interview with Dr. Clerk and Mr. Trustpilot

By: Clerk

Speakers

Moderator: Peroncini Alessandra Clerk.io

Participants:

Ciccarelli Claudio Trustpilot
,
La Tosa Domenico Clerk.io
,
Zito Luigi Clerk.io

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workshop netcomm china

China Theatre

12:10 - 12:40

Digital export verso la Cina: opportunità e aggiornamenti legali e fiscali alla luce della nuova legge cinese sull’e-commerce

By: Rödl & Partner

Speakers

Participants:

Bastian Trixie Rödl & Partner Italy
,
Peroni Paolo Rödl & Partner Italy
,
Spagnoletti-Zeuli Emanuele Rödl & Partner Italy
,
Wang Li Rödl & Partner China
,
Yao Vivian Rödl & Partner China

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Netcomm Academy

Netcomm Academy

12:30 - 13:00

Digital China: Social Commerce & O2O

Speakers

Participants:

Finzi Giulio NETCOMM SERVICES

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workshop netcomm china

China Theatre

12:40 - 13:20

Cina e potenzialità del cross-border e-commerce

By: FiloBlu

Speakers

Participants:

Borsetto Francesco FiloBlu
,
Fenn Andrea Fireworks

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Workshop

Blue Hall 1

12:50 - 13:20

Digital Out of Home, Programmatic and Mobile Advertising, the perfect combination for boosting sales

By: Tradelab

Speakers

Participants:

Polignano Gaetano Tradelab

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Workshop

Blue Hall 2

12:50 - 13:20

LinkedIn: Know Your Value, Grow Demand

By: WebAds-LinkedIn

Speakers

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Participants:

Weeden Ben LinkedIn

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Workshop

Yellow Hall 1

12:50 - 13:20

Omnichannel and New Retail. The Iperceramica success story and the IBM tools for the supply chain management

By: Var Group

Speakers

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Participants:

Antonelli Filippo Var Group
,
Petrignano Felice IBM

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Workshop

Yellow Hall 2

12:50 - 13:20

Secrets to a great omnichannel Experience: best practices and success story for crafting an outstanding omnichannel experience with Adobe Ecommerce Cloud.

By: Adobe Italia

Speakers

Participants:

Frascella Fabio Adobe Italia

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Workshop

Yellow Hall 3

12:50 - 13:20

Cyber attacks, traffic spikes and costs management: the solution implemented by Amazon Web Services

By: VMEngine

Speakers

Participants:

Cecaro Fabio VMEngine

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Workshop

Red Hall 2

12:50 - 13:20

Social commerce - la proposta di Nexi e eDock

By: Nexi

Speakers

Participants:

Ribechini Laura Nexi

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Workshop

Green Hall 1

12:50 - 13:20

Google Shopping Ads – Le nuove regole per i comparatori di prezzo, una grande opportunità per gli ecommerce

By: Kelkoo Group

Speakers

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Participants:

Aimoni Serena Kelkoo Group

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Workshop

Green Hall 2

12:50 - 13:20

Email e SMS Marketing to create the perfect customer journey (online and offline)

By: 4Dem

Speakers

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Participants:

Allegra Diego 4Dem | Advision SrlU

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Workshop

Blue Hall 1

13:30 - 14:00

Amazing yet accessible

By: Reply

Speakers

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Participants:

Bernini Paulo Bitmama
,
Cazzorla Saverio Bitmama

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Workshop

Blue Hall 2

13:30 - 14:00

ABA cadabra. Tutti i trucchi dell'Aided Brand Awareness online.

By: Webperformance

Speakers

Participants:

Cologna Roberta Webperformance

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Workshop

Yellow Hall 2

13:30 - 14:00

Order Management System 4.0

By: Reply

Speakers

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Participants:

Airoldi Davide Blue Reply

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Workshop

Yellow Hall 3

13:30 - 14:00

How to redefine the in-store experience between innovation and omnichannel

By: SAP Customer Experience

Speakers

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Participants:

Gorelli Nicola SAP Customer Experience

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Netcomm Innovation Roundtable

Red Hall 2

13:30 - 14:40

Regulatory evolution and digital transformation: implications and effects in the market scenario

Speakers

Moderator: Elia Silvia Netcomm

Participants:

Martini Nadia Rödl & Partner
,
Moretti Andrea eBay
,
Rhode Alan Taxmen
,
Sacchetto Davide Studio Legale Sacchetto
,
Zollino Rossella CBM & Partners Studio Legale

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Workshop

Green Hall 2

13:30 - 15:20

Start-up Speed Circle

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workshop netcomm china

China Theatre

13:30 - 14:00

Come promuovere il “made in Italy” in Cina - Il caso Ventis, il Marketplace Italiano su WeChat

By: RETEX

Speakers

Participants:

Mazza Santiago Retex
,
Muccioli Stiven Ventis.it

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Netcomm Academy

Netcomm Academy

14:00 - 14:30

Marketing per l’e-Commerce e new retail

Speakers

Participants:

Bagliani Mario Netcomm Services

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Workshop

White Hall 2

14:00 - 15:30

Get Your Business Fly with Alibaba now!

By: AliExpress

Speakers

Participants:

Wang Martin AliExpress

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Workshop

Yellow Hall 2

14:10 - 14:40

Omnichannel Contents: strategie e piattaforme per portare il contenuto giusto, al posto giusto, nel momento giusto.

By: Byte-Code

Speakers

Participants:

Panelli Davide Byte-Code S.p.A.

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Workshop

Yellow Hall 3

14:10 - 14:40

Non solo dati socio-demo: scopri il vero potere della location intelligence!

By: Beintoo

Speakers

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Participants:

Campana Andrea Beintoo
,
Varriale Mario Havas Media

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Netcomm Innovation Roundtable

Red Hall 1

14:10 - 15:20

Digital and product innovation: redesigning the product logic

Speakers

Moderator: Liscia Roberto Netcomm

Participants:

Barbieri Luca Medtronic
,
Colombo Paola Publitalia ‘80
,
Pini Lorenzo BTicino, Gruppo Legrand
,
Russi Vincenzo E-Novia S.p.A.
,
Tattoni Elisa Mukako

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Workshop

Green Hall 1

14:10 - 14:40

From search to personalization: the road to higher conversions

By: Algolia

Speakers

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Participants:

Baratti Carlo Algolia
,
Gerola Simone Digitail

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workshop netcomm china

China Theatre

14:10 - 14:40

CHINA CROSS BORDER WITH DHL: A WORLD OF OPPORTUNITIES TO SPEED UP YOUR BUSINESS

By: DHL Express Italy

Speakers

Participants:

Adamo Marco DHL Express Italy

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Netcomm Academy

Netcomm Academy

14:30 - 15:00

I marketplace online e le PMI

Speakers

Participants:

Finzi Giulio NETCOMM SERVICES

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Netcomm Innovation Roundtable

Red Hall 2

14:50 - 16:00

Il nuovo ruolo del packaging e il suo corretto uso nell'e-commerce

Speakers

Moderator: Garosci Armando Largo Consumo

Participants:

Anemone Alessandro Fratelli Carli S.p.A.
,
Bagliani Mario Netcomm Services
,
Cattaneo Andrea L’Erbolario
,
Copes Fabio Lovethesign
,
Montalbetti Carlo Comieco - Consorzio Nazionale Recupero e Riciclo degli Imballaggi a base Cellulosica
,
Montanari Beatrice Profumerie Sabbioni
,
Sada Gabriele Maria Westwing

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workshop netcomm china

China Theatre

14:50 - 16:00

Non solo WeChat: un approccio olistico per vincere la sfida del mercato cinese

By: RETEX

Speakers

Participants:

Caprini Fausto Retex
,
dalla Mora Paolo Moschino
,
Ghizzoni Andrea Tencent
,
Poliani Stefano Tuvia Italia Kerry logistic

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Netcomm Academy

Netcomm Academy

15:00 - 15:30

Big Data, A.I. e Protezione dei dati: quale equilibrio?

Speakers

Participants:

Elia Silvia Netcomm

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Netcomm Academy

Netcomm Academy

15:30 - 16:00

Modelli di Attribuzione & Marketing Automation

Speakers

Participants:

Taviani Gabriele

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Netcomm Innovation Roundtable

Red Hall 1

15:30 - 16:40

Operation and digital after sales engagement

Speakers

Moderator: Liscia Roberto Netcomm

Participants:

Angelini Carlo Nexive
,
Borsotti Gianluca MISTER WORKER™
,
Brenta Alberto IKEA Italia Srl
,
Gerini Luca Stroili Oro
,
Mazzotti Vladimiro e-motion
,
Meregalli Fabio Decathlon italia

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Netcomm Innovation Roundtable

Red Hall 2

16:10 - 17:20

La gestione delle controversie: da obbligo di legge a strumento di engagement

Speakers

Moderator: Filippini Valentina Consorzio Netcomm

Participants:

Ciliberto Fabrizio U.Di.Con
,
De Filippis Sabrina Trenitalia
,
Giacani Romolo Poste Italiane
,
Marzaioli Ovidio Movimento Consumatori
,
Praderi Pietro Lega Consumatori
,
Vergari Mauro Adiconsum
,
Veroli Sergio Consumers’ Forum

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May 30 agenda

Plenary sessions speech

Reshaping retail: next digital trends

OTHER SESSIONS

Theme

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