Fabio Meregalli

Decathlon italia

Ecommerce manager

I have the fantastic opportunity to accompany the digital transformation process into a company with strong roots of physical retailer. The omnichannel path has been started for some time, to accompany the digital transformation of the Company and to better respond to the new needs of sportsmen.

The development of click & collect, optimization of delivery conditions, the fluidity of the purchase funnel and the on-line kiosk on the points of sale to facilitate the reading of the entire collection on each sport discipline are just few examples. Ensuring customer journey coherence in the increasingly complex world of omnichannel touch points is my mission. I am captain of a web marketer team, which works daily to offer a winning sports experience , according to more reading keys.

Decathlon, omnicommerce at service of sport.