New digital technologies are reconfiguring all processes that start when an order is made: logistics operations are automated, warehouses become virtual, shipping information can be found on the web and customer care services reply faster and faster. All that generates not only important returns on process KPI, but also new services and after-sales customer engagement. That is how the entire buying experience satisfaction is influenced. How are companies innovating after-sales services in a functional and experiential way? What are the most interesting fields?