In the workshop we will see how to manage an entire flow, from the supply chain to integrated omnichannel, using IBM solutions. A new horizon that allows us to discover the enormous potential of data processing integrated with the reality of the purchase moment, both in shop and online.
We are going to share the success story of Iperceramica: a company that reach a deep customer knowledge, thanks to the integration of on-line and off-line channels. This awareness allows Iperceramica to offer a unique and customized shopping experience in store and online.