More than 800 million Chinese surf, search, chat and buy online every day. But they do so on different platforms than in the West: Alibaba, Baidu, Wechat and Weibo take the place of Google, Facebook, Instagram and Amazon.
During this event we will see the main digital trends in China such as KOL and new social platforms such as Douyin that an Italian company must know to promote itself effectively. The Chinese digital world is always evolving rapidly: staying up to date is the first step to be successful.