In the Omnichannel strategy of e-commerce companies, Order Management Systems play a key role. Companies that want to adopt them will face two possibilities that require important strategic choices:
- to adopt a market OMS goalwhich often entails the adaptation of company processes?
- Focus on a customized OMSsolution that despite its limitations, is able to easily adapt to processes enabling the Omnichannel business more quickly?
During the speech, the advantages and disadvantages of an integrated, modern and scalable Order Manager solution will be presented.