Digitalization is having an important impact on product management strategies: from the Iot to acceleration of the average product obsolescence, up to the new go-to-market options. On the one hand, businesses have to care more and more about their supply chain competitiveness; on the other hand, they can benefit from new digital tools to analyze datas, gather ideas, have access to funding and also test products. What is the high-performing companies new product logic? Which are the new success stories?