A few years ago the retailer attitude was to open an online shop web site to juxtapose at the physical shop. Today we’re witnessing in a trend inversion, but the goal is still the same: be customer oriented, making his buying experience better.

In this workshop we will understand, using practical examples, how to create the perfect customer journey using 4Dem, an all in one multichannel platform able to dialogue with users, maintaining a high engagement rate thanks to Email and SMS Marketing campaigns, and overthrowing the distance between online and offline market, in order to create new business opportunities.