Andrea Fenn

Fireworks

founder & CEO

Andrea Fenn is an award-winning digital strategy and transformation expert in China.

He is the founder of Fireworks, a technology company for digital marketing and e-commerce solutions based in Shanghai and Hong Kong. Fireworks has worked with some of the most coveted commercial brands as well as public and no-profit institutions.

Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, where he developed digital strategies for multinational companies. He also was a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily among others.

A member of the Digital A-List by Campaign Asia, he lectures about China, digital innovation and strategy at public events, business schools and management trainings in Asia and Europe.

Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.