Event detail

China and the potential of cross-border e-commerce

ChinaWorks is a new cross-border e-commerce solution for Italian and international brands and retailers.

The Chinese market offers countless opportunities but it is also a complex place due to cultural differences, geographical distances and the fast pace of change, especially on the technological front. It is essential to understand these differences and take an appropriate strategic approach in order to enjoy sustainable growth and get a return on investments.

In order to cater to these needs, FiloBlu and Fireworks have developed the ChinaWorks e-commerce solution specifically for Brands and Retailers.

With ChinaWorks, you can maximize Brand Awareness, convert communication activities into sales, collect data and implement omnichannel initiatives, all in the WeChat ecosystem.

Companies can count on a localization team in Shanghai and an Italian team to oversee the strategic and operational side of cross-border schemes, allowing them to venture directly into the market, optimizing their effort and focusing their investments.