The price comparison sector is experiencing significant changes, following the intervention of the European Union, to ensure that both merchants and consumers have fair access to a competitive and innovative online marketplace. In response to the EU ruling, Google opened up its shopping ad placement (PLA) scheme: Google Shopping Ads.

Comparison Shopping Services (CSS) are now able to promote their merchants’ offers in shopping listings boxes. This new solution provides merchants with a great opportunity to access Google Shopping Ads with a host of preferential conditions and offers.

However, as this market continues to develop, it can be a challenge finding the rights CSS partner for you and your business. The objective of this workshop is to help you gain a better understanding of the current market context, so you can make the most out of the conditions in place to help benefit your business.

During this workshop, we will present you:

1.         An overview of the Shopping Ads landscape, and how this has impacted merchants.

2.         What are the key market and Google developments in the Shopping Ads space.

3.         What performance metrics can merchants expect from making the switch.

4.         Current issues and challenges shaping the future of e-commerce

5.         Top tips to help you save on your ROI and choose the right CSS partner for your needs.