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The approach to digital business nowadays does not allow rest breaks. And to overcome digital challenges companies should implement a path of continuous Data Driven Improvement. We will talk about the best practices to unleash the unexpressed potential of your business, through the latest strategic and technological innovations in e-commerce and omnichannel: from local inventory ads to real drive to store and data driven intelligence: the Adidas case. Application of conversion rate optimization processes to create new and more relevant customer journeys starting from data insights,
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