Quantcast

Company Profile

Quantcast’s mission is radically simplifying advertising on the internet. Since 2006, it has been building Q, the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million mobile and web destinations. An intelligence system for the marketing ecosystem that allows brands to invest where consumers spend most of their time online, raising the quality of the message delivered, publishers to increase revenue and not be overwhelmed by OTTs, and consumers to receive more relevant and relevant advertising messages.Q is the only industry platform to combine our Internet-scale 1st party data and machine learning technologies with integrated data, modeling and action.Its offer is composed of Brand Targeting and Direct Response Targeting. The first is an upper-funnel advertising solution which enables brands to connect with their relevant audience targetized on socio-demographic and behavioural data. Brand Targeting is designed for brands to meet their upper-funnel marketing objectives including awareness, consideration and preference. The second is a performance advertising solution which enables brands to predict, find and convert new prospects as they are in market. Direct Response Targeting is designed for brands to meet their mid to lower-funnel marketing objectives, including increasing conversions, or actions of value for the brand.Quantcast is headquartered in San Francisco and employs 700 employees in over 20 offices across 10 countries.