The current digital revolution is radically transforming the modern market. Today, the so-called unicorn companies, i.e. the most digitally advanced, are prevailing over traditional and analogue companies thanks to a new business model that is more dynamic, direct and technologically innovative.
Ilaria Zampori, General Manager at Quantcast Italia, will illustrate the results of a recent survey conducted by Quantcast in collaboration with Forbes Insights, to investigate and analyze the key and essential role of artificial intelligence in the success of this new digital wave.