Almost two billion people are constantly and continuously using the services of large digital players. The solutions of design adopted by them are inescapable benchmarks in the construction of any Customer Journey: Access to services must be quick, simple, intuitive and personalized in every phase of the relationship with the customer.
During the session, through a real case, a modern approach to design will be presented outlining the most common challenges, the complexities to be faced and the relationship model with the other elements that make up the modern customer experience.