Our constantly connected world has empowered the consumer in new and complex ways. Today’s business users face an endless stream of decisions around target markets, pricing, promotion, distribution channels, and product features and benefits. Combining eXperience Data and insights with Operational Data will enable companies to better manage customer journeys, supply chains, networks, and core processes. Together, X and O Data can deliver a unique end-to-end experience and operational management system to empower organizations.