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EMOJ is an innovative startup made of 50 digital strategists and experts in Artificial Intelligence, located in Ancona (Italy). It was born in 2017 as a spinoff of the Polytechnic University of Marche, from the inspiration of five young researchers and a visionary businessman whose aim is to become leader in customer-centric innovation by inspiring brand to realize successful and engaging customer experiences. EMOJ proposes a set of cutting-edge technologies to enable an empathetic connection between the customer and the brand to optimize the conversion rate and then increase sales. The EMOJ multiplatform application realizes a continuous flow between Emotional Analytics and Business Intelligence. It allows the customer’s emotions, behavior and gaze to be captured and recognized by using simple webcams and 4k cameras and then automatically adapts the customer experience in real time instore and in online applications (web and mobile).
At Necom forum, EMOJ will present MIORA (www.miora.is), a scalable plugin, developed in collaboration with Flowing, based on Artificial Intelligence to measure and increase the Conversion Rate of every web and mobile applications by realizing marketing automation strategies to improve the User Experience. MIORA plug-in is scalable and adaptable to multiplatform applications. It enables A/B testing, sales funnels, targeted remarketing to optimize CR and UX thanks to the integration of the EMOJ platform. EMOJ SDK allows emotions, behavior and gaze to be captured and recognized by using the Laptop and Smartphone cameras. Satisfaction, attention, types and time of interactions are used to understand the user, identify weaknesses and strengthens of web site and apps, process funnels and other important KPI.