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COMPETITOOR is an innovative company based in London (UK) and Carpi (Italy), specialized in competitive price monitoring and dynamic pricing. Founded in 2015 by 2 engineers with more than 10 years of experience in eCommerce website development, COMPETITOOR mission is providing manufacturing companies, online distributors and web agencies with a long-term competitive advantage. COMPETITOOR proprietary technology based on artificial intelligence, identifies, tracks and monitors every product page through a semantic recognition of the data regardless of currency, country, language and EAN code. Brands and manufacturers acquire a powerful worldwide brand value protection tool and an easy way to monitor their competitors activities. E-shops manager can optimize pricing and advertising budget on a real data driven approach that leads up to +20% of sales revenue and + 8% of mark-up. Currently COMPETITOOR daily monitors more than 40 millions product pages and 170.000 websites in 36 countries for more than 110 clients. COMPETITOOR is a cloud software, accessible on subscription, with a highly structured dashboard and wide potential for custom features. Its API system can integrate with any e-commerce and website software. A full mail alert and reporting system complement the tool.