Paolo Odoardi

Euris

Digital Strategist

Paolo Odoardi is Digital Strategist at Euris, a leading technology company, in the Top100 of software and services companies in Italy. With more than 15 years of experience in the eCommerce world, he is professor of Digital Marketing at the University of San Marino.

Marketing professional and communication analyst, he combines an important academic path with a multi-year activity of designing and managing digital strategies.

In the last 15 years, in different experiences in the leading agencies of the digital world, he has worked on international projects for the main Italian Fashion & Lifestyle brands.

Through these realizations he has developed transversal skills in different areas: Mobile App, omnichannel eCommerce Management, Analytics, Advertising, User Experience, Search Engine.

Every day he faces the needs of brands, in relation to the "hot" topics of Digital Marketing, with the ambition to be able to identify the most effective strategic solutions. Starting from a great attention and curiosity for new digital and consumer trends, today he deals with redefining, through technological innovation, the Shopping Experience of contemporary consumers.

PhD in Semiotics and Theory of Languages, he teaches at the universities of Bologna and San Marino, in the field of digital communication design.