Kevin Peng

China Chain Store & Franchise Association (CCFA)

Secretary-General

During his work in CCFA, he initiated and established China Retail Innovation Center; meanwhile, he introduced digital transformation consensus and maturity assessment of digitalization in China retail industry.

Kevin is also in charge of two big events of the industry: China Retail Digital Innovation Summit and China Retail Congress.

Kevin developed CCFA Training of Registered Category Managers co-worked with Accenture in 2009, which is the first online training course of retail management in Asia.

During Beijing 2008 Olympic, he successfully represented CCFA to undertake Olympic chartered commodities supervision project.