Erika Margarete Finkelberg

Primadonna

Head of Digital

With over 10 years of experience in the Digital world and with a strong specialization in the launch of eCommerce initiatives, today Erika is Head of Digital at Primadonna. Thanks to its previous work successes, Erika - in the last 6 months - has coordinated the departure of the 2 ecommerce sites of the brand, the launch of the cross-channel loyalty program and the company's first O2O strategy.ItalianEnglishCatalan