Creative Intelligence is creativity based on data analysis. This is how the study and design of a concept, of a design, of a digital architecture, takes place in a targeted and punctual way, based on the accurate customer data we acquired. So, the data is placed at the service of creativity and communication, to offer our customers new and unexpected ways of interaction. Thanks to the Artificial Intelligence tools, we can process all the information, creating personalized experiences based on the customers real needs.

The tracking of the customer's online behaviors is integrated with his behavior inside the store: this generates data that are processed by Artificial Intelligence to produce complete user profiles and to automatically release one-to-one Digital Marketing activities. Moreover, this process spreads useful information to the in-store Sales Assistant and personalized Digital Signage contents when the customer enter the store.