Frederic Kingue Johnson will share the stage with Giovanni Pieralisi, Information Architect &
Senior UX Designer at Eni gas e luce, to discuss the relevance of identifying exactly how and
why your customers behave on your website, mobile, and apps.

Some of the best in class eCommerce brands are exceeding their customer expectations and
increasing their conversion rates through strategies such as the use of Artificial Intelligence to
identify behavioral patterns, the measurement of new strategic KPIs that go further in
consumer analysis, and the empowerment of their teams to measure the impact of their
decisions and justify their actions with easy-to-understand data.

Frederic and Giovanni will share how Eni gas e luce and other brands around the world are
stepping up their game in the eCommerce world - key to success and survival in an ever-more
competitive ecosystem.