The search for same-day delivery services on Google has doubled in the last year and is one of the three most significant trends in search results. According to Metapack, during 2018, approximately 23% of Online Shoppers, among the options offered, selected same-day delivery. At the same time, however, 48% of them demand the freedom to choose when to receive their orders and to modify the shipping details after the purchase has been finalized. These numbers, enriched by the analysis of Milkman’s own operational experience, confirm how quickly needs change inside the fluid eCommerce scenario.

Speed ​​is important but not everything is needed immediately: how can we satisfy such different needs?

Buyers want to be able to choose. And the range of options must be as wide as possible. The Consumer anticipates and even surpasses the initiatives that eCommerce players put at his disposal with considerable commitment. We can no longer ignore the weight that the experience lived from the finalization of the order onwards has on the acquisition, satisfaction and loyalty of Customers.

The target is clear: to rebuild services around the recipient and meet the highest expectations imposed by the New Retail, in which you don’t deliver simple packages but "experiences".