Chinese tourists are the top spenders globally today: over 130 million Chinese citizens have traveled internationally in 2017, for a total cost of $ 115 billion. In a few years, China will be able to generate a quarter of the revenue of world tourism.

What are the buying behaviors of Chinese shoppers abroad? What are their expectations when they cross the threshold of the store? How to transform this enormous number of potential consumers into customers?

During the workshop Andrea Ghizzoni (WeChat Europe Director) and Umberto Corridori (SafeCharge Senior Vice President of Sales) will accompany the public on a virtual tour to discover the uniqueness of Chinese shoppers, how they differ from other customers, and demonstrate how the smartphone, with its apps, is their first ally during and before a trip.

The workshop aims to show Italian retailers how an adequate marketing strategy and the offer of specific payment methods can attract a growing number of Chinese shoppers, and help increase sales and loyalty.