"To make it easy to do business everywhere": the mission of Alibaba Group represents the occasion to deepen the theme of the internationalization of Italian companies. Var Group, thanks to the partnership with the Chinese group, supports companies that want to seize new export opportunities through the marketplaces and tools of the Alibaba ecosystem.

From companies that enter the global B2B market on Alibaba.com to companies that export to China or adress to B2C audience, there are several digital channels of growth and visibility for Made in Italy products. Even the Italian retail stores on have the chance to increase their turnover: Alipay, the most used payment method in China, is the solution to attract Chinese tourists in stores and to increase their brand loyalty.

We will also talk about how to enhance the authenticity of Made in Italy through the use of the blockchain. The use of this technology, as an instrument of validation and unalterable certification of the entire supply chain, allows to guarantee buyers authenticity of the products purchased.