The classical loyalty models are changing rapidly due to new loyalty techniques, thanks to digital, mobile and a deeply interactive approach between brands and consumers. Wycon Cosmetics, an Italian brand, leader in the beauty sector, with single-brand stores in Italy and worldwide, started a path to personalize the relationship with its customers through the creation of a totally digital New Loyalty program, thanks to Splio omnichannel marketing platform. Through Wycon Cosmetics case study, we’ll share New Loyalty real benefits.