Why are electronic purchasing methods the most prevalent ones in China? What are the buying behaviours of the most recent generations and what impact are new technologies having on them?
To what extent does this new model influence global e-commerce dynamics?

Chinese digital systems reflect extraordinary specificity in terms of electronic payments, technologies used, consolidated players and new emerging platforms. They represent a retail model with unique characteristics  and one that is able to analyse and immediately respond to the needs of Chinese consumers.

Intarget operates daily and monitors the latest trends within this extraordinary testing ground, which is redefining the concept of global e-commerce and changing the future of shopping. It does this through its Shanghai office and a Chinese observatory that collaborates with PambiancoNews.  Intarget recognises that being aware of what is happening is the first step to understanding the challenges, risks and opportunities of one of the world's largest markets.